BRAND CAMPAIGN
The Most Tested
CAMPAIGN OVERVIEW
Bioracer launched their latest speedwear racesuits with the campaign titled "The Most Tested." The focus was on a racing suit meticulously tested and refined with one objective: victory. Their success at the Paris Olympics, winning two gold medals, stands as a testament to their excellence.
Type
Photography
Year
2024
Location
Belgium 🇧🇪
Year
2024
WHAT DID WE COOK?
Our Contribution:
We captured all the still images for the campaign, aiming to fuse artistry with a sense of speed. Utilizing two indoor locations and one outdoor setting, we created the perfect blend to reflect the campaign’s dynamic essence and Bioracer’s innovative spirit.
Objective:
Our goal was to craft images that not only highlighted the suit’s sleek design but also conveyed the intensity and speed integral to Bioracer's brand identity. The diverse locations provided a vibrant backdrop that enhanced the artistic yet rapid visual narrative of the campaign.
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