SOCIAL MEDIA MANAGENT
JASPER PHiLIPSEN
WHAT DID WE COOK?
Explore how we’ve helped Jasper, a professional cyclist for Alpecin-Deceuninck, grow his social media presence through thoughtful management and creative content.
Our work involves crafting engaging posts that highlight Jasper’s races, training, and personal life, connecting him more deeply with fans and attracting new sponsors. This case study will show you how our straightforward strategies have brought real results, enhancing Jasper's visibility and interaction online.
Type
Social Media Management
Year
End of 2023 - now
Location
Worldwide 🌍
Client
Jasper Philipsen
Followers
+62.12%
ENGAGEMENTS
+9744.44%
REACH
+2592.31%
“I discovered the importance of social media in my industry. That’s why I looked for a partner who could provide an all-in social media service.”
First things
first
Our work with Jasper began casually over great coffee from his home setup, not in a formal office. As we sipped, we got right into discussing his social media challenges and ambitions. This relaxed setting helped us lay the groundwork for a social media strategy that truly aligns with Jasper’s energetic personality and professional goals. It was the perfect start to a partnership aimed at taking his online presence to the next level.
ACCOUNT GROWTH
Followers
+62.12%
BEFORE AND AFTER
Jasper’s account grew from 198,000 followers in January 2024 to 321,000 followers by August 2024, marking a significant increase of 62.12%.
STRATEGY
This substantial growth was driven by a targeted content strategy that focused on sharing high-energy race highlights, engaging personal stories, and strategic partnerships with cycling-related brands. By consistently posting content that resonates deeply with cycling enthusiasts and leveraging trending hashtags, we were able to expand Jasper's reach and attract a larger, more engaged audience.
ENGAGEMENTS
+9744.44%
BEFORE AND AFTER
Engagement skyrocketed from 2.7K to 267K, an increase of 9744.44%, illustrating a phenomenal rise in how much Jasper's content resonated with his audience.
STRATEGY
The massive increase in engagement was achieved through a combination of interactive posts, regular engagement with followers via comments and direct messages, and the introduction of contests and giveaways that encouraged user participation. Focusing on creating content that prompted responses, such as asking for opinions on race strategies or cycling gear, also played a crucial role in boosting engagement rates.
REACH
+2592.31%
BEFORE AND AFTER
Impressions saw an exponential rise from 78K to 2.1 million, a growth of 2592.31%, indicating a broader reach and visibility of Jasper's posts across Instagram.
STRATEGY
To achieve this dramatic increase in impressions, we optimized the timing of posts to coincide with peak user activity hours and expanded our use of Instagram features like Stories, Reels, and IGTV. Collaborations with other influential cyclists and cycling brands helped cross-promote content, significantly widening our audience. Strategic use of paid promotions to amplify key posts, especially during major races and events, also contributed to this growth.
At the dawn of 2024, we began a focused collaboration with Jasper, aiming to refine and enhance his social media presence.
Our first task was to define a cohesive style for content, captions, and graphics that would bring a polished, professional look to Jasper's account—adding significant value for both partners and fans. With a strategic content plan in place, we navigated a packed schedule that included the spring classics, training camps, and culminated in the Tour de France, the pinnacle of the cycling calendar.
After this whirlwind of events, we took a moment to reflect on the past six months. Our review focused on measuring our impact: assessing growth in engagement, followers, and overall value of Jasper's social media. Check out the right section to see how we successfully grew Jasper’s account and boosted his digital presence in just half a year.
MORE THAN JUST POSTING
Working with us is more than just posting on Instagram. We help Jasper connect more deeply with fans and get attention from big brands like Škoda Belgium, Deceuninck Windows, and Livigno. Our job is to make sure his posts not only look great but also tell his story in a way that attracts new fans and keeps existing ones excited. This approach helps Jasper become a favorite for companies looking to promote their products.
We carefully shape Jasper’s online image to reflect his true self and professional achievements, making him an appealing partner for well-known brands. By sharing a mix of his professional life and personal insights, we create a rich, engaging experience for everyone who follows him. This strategy ensures that Jasper isn’t just seen as a great athlete but also as a relatable and influential person, bringing real value to the brands he works with.
WE CAN DO THE SAME FOR YOU
Ready to elevate your brand and connect more deeply with your audience? Partner with us and experience the same transformative growth and strategic engagement that propelled Jasper’s social media presence into the spotlight. Let’s create a custom plan to turn your account into a magnet for fans and brands alike. Contact us today to start your journey towards social media success!